OUR STORY
From the Pitch to Everyday Life
Rugby is more than a game — it’s a culture of teamwork, grit, and respect. Ædelhard was born out of a desire to carry those values beyond the field and into apparel, training, and community.
What began as a vision to create rugby-inspired lifestyle clothing has grown into a movement:
- Apparel rooted in performance and sustainability.
- Academies that develop the next generation of athletes and leaders.
- Communities that unite players, parents, and fans across North America.
OUR MISSION
Purpose-Driven at Every Level
To elevate rugby as a sport, culture, and lifestyle — equipping athletes, inspiring communities, and building a scalable, values-driven brand.
Our Core Values:
RESILIENCE
Strength on and off the field.
DISCIPLINE
A standard of excellence in everything we do.
COMMUNITY
Rugby belongs to everyone.
PURPOSE
Every initiative must create impact for people and the planet.
OUR LEADERSHIP TEAM
Ædelhard is guided by leaders who bring experience from high-performance sport, business, and community building. Together, we’re creating a model that unites apparel, academies, and partnerships under one mission.
ÆDELHARD IS MORE THAN A BRAND. IT'S A MOVEMENT.
From our apparel line to our academies and community initiatives, we’re building a legacy that proves rugby’s values can change the world.
