About Us

 

Ædelhard tailors performance apparel and accessories for your life, off-pitch. Using technical on-pitch fabrics, we extend your elite performance to the office environment by creating the most comfortable tailoring. Ædelhard is performance tailoring.

The world needs more rugby. Ædelhard aims to strengthen the importance of honour, generosity and chivalry in our daily lives, on and off the pitch. Beneath the seaming barbarism and occasional debauchery often associated with rugby lives a sport rooted in respect and a strict code of conduct. It is a game that instills teamwork and discipline.

We invite you to support us in spreading practice of values and honour through the game of rugby. Ædelhard is committed to upholding the standards of rugby and its values to world – through the heritage, traditions, value system, code of conduct, and rules of the game: both on and off the pitch. Our pledge is to donate 2% of our sales to developing youth rugby through programs in your communities. This is our beginning. It is not just a game.

 

 

Our thesis is simple. Because sport is a powerful tool in shaping culture well beyond the borders of the pitch, arena, and field, and the sport that best embodies civility, respect, inclusivity, and toughness is rugby, the world needs more rugby.

Sport as a cultural influence is absolutely powerful. As a reflection of current societal discourse and as
an influence on the masses, sports, much like music and religion, weaves its way into the cultural fabric of our communities globally. Sport is religion to many. As fans it fuels our competitive nature and brings diverse people together. As players we learn teamwork, goal setting and responsibility in action. Top athletes are heroic figures in our society and role models to our children. What our children see they mimic.

The world needs more rugby because it can be argued that no other sport is as inclusive as rugby. We can count on a sport with a code of conduct rooted in chivalry and respect to positively contribute to the evolution of our communities. We can count on a game that is accessible to all body types, genders and skill levels to improve inclusiveness. We can count on a game that is rooted in civility to enhance communication and tolerance in our communities. And it is accessible to the under-privileged as well. It requires only a ball and a pitch to play and therefore is available to any under- funded community.

Encouraging diversity into rugby means ensuring players from all levels of education and income, any nationality, religion, gender or sexual orientation, from urban neighbourhoods or rural communities alike have the opportunity to play. Grounding them on a value system of chivalry, politeness, manners, commitment, hard work, respect, and teamwork will be the saving grace of any great societal divide.

The call to action is clear. Support grass roots rugby programs in your communities. Let’s step up coaching levels and elevate the training of youth rugby. Ædelhard is donating 2% of its sales to developing youth rugby. It is our goal to have rugby become a Top 5 Sport in America by 2022. Help us to achieve this goal.


Darrell Kopke

Founder, Ædelhard

2017

 

 

 

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