A Personal Spark: Arielle and Gavin’s Journey

Not just as a sport but as a way of life, rugby’s values of - respect, integrity, hard work, and community - have the power to tackle some of today’s most pressing challenges. These values are the foundation of everything we do.

Our journey began with a simple yet profound moment: watching my daughter, Arielle, step onto the rugby pitch. At just 16 years old, her passion for the game ignited something deep within me. Rugby wasn’t just a sport for her; it was a source of resilience, discipline, and belonging. As I watched her embrace the game’s challenges and values, I realized rugby was more than a pastime—it was a blueprint for living with purpose.

Then there’s Gavin, my 12-year-old son, whose experience with rugby speaks to its broader magic. For Gavin, rugby is about community, travel, and adventure. Whether it's forging friendships with teammates from diverse backgrounds, exploring new places through tournaments, or stepping onto the pitch with a spirit of excitement, rugby has become his passport to connection and discovery. Gavin’s love for the game reminded me that rugby isn’t just about the competition—it’s about the journey it creates and the communities it builds.

Through Arielle and Gavin, I saw the essence of rugby in action: a sport that doesn’t just develop players but shapes people. Their stories inspired a larger vision of what rugby could do  - If the game could shape them into a strong, values-driven individual, what could it do for communities, businesses, and even the world?

A Vision Rooted in Values

Ædelhard was born from this spark - a vision to use rugby’s values to address challenges far beyond the field. Whether it’s fostering teamwork in the corporate world, creating opportunities for young athletes, or building resilient communities, rugby provides a playbook for tackling today’s complexities.

Our mission is simple yet bold: to share rugby’s values with the world. Through apparel, academies, and community initiatives, we aim to create a global movement where people can experience the transformative power of rugby, no matter who they are or where they come from.

Tackling Today’s Challenges

In a world often marked by division, uncertainty, and rapid change, rugby reminds us of what matters most: working together, staying grounded, and leading with integrity.

We believe rugby is more than a game; it’s a movement. Through thoughtful partnerships and impactful initiatives around the world, we are building a global ecosystem where rugby’s values thrive.

Our story is about more than just my kids. It’s about you. It’s about every player, fan, and leader who believes in the power of rugby to change lives. It’s about creating a future where respect, resilience, and community aren’t just ideals but everyday practices.

Join us in shaping a world where rugby’s values tackle challenges, one try at a time.

A sincere thank you,

Martin Hunter - CEO

This is Our Story. This is Rugby’s Story. Welcome to Ædelhard.