Our Social Community also addresses the broader impact of the fashion industry, responsible for 10% of global carbon emissions and 20% of global wastewater. With 75% of apparel products either landfilled or burned, Ædelhard is devoted to providing premium, sustainable alternatives. Together, our community can contribute to shifting these industry norms.

Sports media has played a crucial role in expanding rugby’s audience, with documentaries like Six Nations: Full Contact reaching millions and helping rugby gain traction among new fans. The 2024 Olympics alone introduced 30 million new fans to rugby, demonstrating the sport’s growing appeal and potential to inspire the next generation.

Ædelhard’s community members are part of a movement that not only loves rugby but also champions its growth on a global stage, amplifying the positive impact of the sport worldwide