Sustainability
We are working diligently on true sustainability for the apparel industry. We are developing bio-based technical performance fibres which are negative carbon.
Ædelhard has partnered with a team of scientists from the University of British Columbia who have created a proprietary programmed micro-organism that turns biomass waste into bio-based technical fabrics (no chemicals, no harmful offsets) with an ambition to move the apparel industry toward a sustainable future. We anticipate delivering circular economy negative carbon performance apparel at mass market prices. The fibre and fabric, which is called FIBR.BIO, is currently at lab scale.
The vision for Ædelhard is to become a vertically-integrated, negative carbon (full circular economy) performance apparel platform leveraging our proprietary bio-based fabric technology (no chemicals, no offsets, compostable at end of life).
If you want to see more, see fibr.bio.Crafted by Rugby, for Rugby
Everything we create—whether it’s apparel or academies—captures the true essence of rugby. We infuse our products with authenticity and dedication to ensure they resonate with the spirit of the game.
Expanding Rugby’s Reach
We’re committed to growing rugby globally. Our initiatives create opportunities for athletes, clubs, and communities to experience the integrity and camaraderie that the sport offers.
Performance and Impact, On and Off the Pitch
We strive for excellence in every aspect of our work. Our goal is to make a positive impact through our products, partnerships, and business ventures.
Honoring Rugby’s Core Values
We uphold the fundamental values of rugby in all that we do. Our products and events reflect hard work, resilience, authenticity, and a commitment to building a strong community.
Empowering Athletes
Through our elite rugby academies, we empower athletes to reach their full potential and extend their careers. We provide the development and support needed for long-term success.
Sustaining Rugby Clubs
We focus on creating economic sustainability for rugby clubs. By implementing innovative business practices and circular economy models, we promote long-term success and profitability.
Quality You Can Trust
Our apparel represents the spirit of rugby—durable, high-performance, and sustainably made. Each piece is crafted with care, ensuring comfort and longevity while balancing tradition and innovation.
At Ædelhard, we’re more than just a brand; we’re a movement. We invite you to join us in championing rugby, nurturing talent, and building connections within the rugby community. Together, we can make a lasting impact, one play at a time.